Private labels – an innovative solution for the industry
Limpol Sp. z o. o. is a large importer of food products from all over the world, and a food industry leader. For years the company has specialized in private labels, preparing offers for numerous food market customers in Poland. We have discussed the company’s long-term experience and innovative ideas in this field with the owner and President of Limpol – Ms. Oksana Lubowiecka.
What exactly are the private labels?
Private labels are currently a steady element of the retail food market which describes various products sold within one chain. They appeared in Poland in the second half of the 1990s together with the western commercial chains. In the course of years, the approach to private laves has changed. Today, they are products whose quality is not inferior to the products of renowned manufacturers, but their prices are competitive and they match precisely the well thought-out philosophy of companies. They provide a method of effective increase of one’s recognition among the competitors. Own Brand is now undergoing transformation from a Private Label into a Private Brand. These are products, which have their own architecture, a well thought-out design, as well as a number of quality differentiators which make them distinguishable from the competition.
What does Limpol’s role as an expert in this field consist in?
Creating a private label is a complex process marked by considerable responsibility. This is a key issue for a chain, its emblem, and often a business core. The very creation of a brand does not suffice. One also has to take care of the proper selection and matching of products. We understand this very well and as an importer of more than 140 food products from 31 countries from as many as 5 continents, we develop such proposals which quickly gain popularity among the consumers. We prepare the private label products together with our customers. We are professionals in this field.
What services concerning private labels does the company offer?
More and more customers trust private labels. In response to the growing demand we offer a number of complex services. We make use of our long experience. We prepare recipes, design labels and packaging in great detail. We do research, we monitor the market on a current basis, and we aptly react to the emerging needs and expectations of the consumers. Our proposals are properly thought-out and reliable. We are flexible and innovative.
Who do you implement your projects for?
In the course of years a wide circle of recipients have come to trust us. We implement private label projects both for the largest commercial chains in Poland and for the suppliers of the HoReCa market. We offer help at each stage of work, beginning from the production process and ending with the final product.
What does the innovativeness of Limpol’s activities in respect of private labels consist in?
Private labels become a more and more prominent trend in the food industry, which requires activity on numerous levels. Innovativeness is not only about introducing attractive products or entirely new tastes. It also involves all sorts of activities related to geographical identification, a modern way of communicating with the customer, as well as logistics, and a flawless distribution system. We try to be ahead of the trends and to implement new projects in a dynamic manner. While building the private label offer we apply complex solutions by examining the price levels, the market, the product, the design of the packaging and its functionality. We are effective, and we know how to guarantee success.